Techniques for Making Your Website Search Engine Friendly

If you have been wondering why your website is not found in the results pages of the search engine even if your targeted keywords are present, it is likely that the site is not search engine friendly.  This may be caused by a number of reasons, including a weak navigation method, too much use of sophisticated web technologies, and a rigid site design.

One way to increase the user friendliness of your website is to ensure that it has a good navigation method.  One of the advanced web technologies that can make the site unsuitable for search engines is the use of JavaScript-produced links to the other pages in the site.  Thus, the search engines cannot find their way to the other pages because they do not have the capability to comprehend JavaScript.  Flash file containing the links to the other pages also present the same problem.  Adding simple HTML links can make the website more search engine friendly.

Another way to boost the user friendliness of your website is to make sure that there are no errors in the HTML code.  Whether your are using a WSYSIWYG web editing tool or you directly keying in the HTML code, it is advisable the check for errors using CSS and HTML validators.

The next strategy for making your site more user friendly is to include text in the images, Flash files and videos in your site because the search engines are unable to determine their topics simply from the videos and images.  The solution to this problem is to include text describing the image or video in the HTML code that places the Flash files, images and videos on the web page.

For those who apply a content management system, such as a blogging software or blogging service, a strategy for making a site user friendly is to remove the apparent duplication of content on the website.  This problem occurs when some of the automated services produce alternate paths for one article and cause link dilution.  The remedy for this problem is to find a way to disable this particular feature in the blogging service or software that allows one article to reached through various URLs.

Another way to enhance the user friendliness of a website is to place relevant title tags for each web page.  The text in the title tag should provide a description of the content and not just a title because the search engines utilize this tag to index every page and determine its relevance to your targeted keyword or phrase, this is important when doing seo with article marketing.